BUS 508 Week 7 Discussion
Question
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Purchase A+ Graded Course Material
"Marketing
Strategy" Please respond to the
following:
• From the e-Activity and the “Hit
& Miss: Kodak Ignores the Digital Picture” reading in Chapter 12 of the
text, examine the main reasons behind Kodak reinventing itself in order to stay
in business. Evaluate the level of success of Kodak’s reinvention attempts.
Support your position with two (2) examples of Kodak’s success or failure in
its efforts.
• From the scenario, assess the
importance of a company’s ability to understand its customers when creating its
marketing strategy. Determine the degree to which this understanding factors
into distribution strategies for its products and services. Provide a rationale
for your response.
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