MKT 500 Week 7 Discussion
Question
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"Advertising
Media and Integrated Marketing Communications (IMC)" Please respond to the following:
• * From the scenario, distinguish
between two to three (2-3) different types of advertising media available for
the new product launch. Provide two (2) suggestions for the marketing intern
that will help her to create an advertising budget.
• From the first e-Activity, outline
the design for an IMC campaign that would use a different media other than the
one used in the product or service you reviewed. For example, if the
advertisement you reviewed was designed for the radio, consider the details for
a complimentary Web or magazine advertisement.
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