BUS 365 Week 6 Quiz – Strayer
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Quiz 5 Chapter 7 and 8
Chapter 7: Mobile Computing and
Commerce
Multiple Choice
1. How
can handheld mobile computing devices and technology significantly improve
performance in the healthcare system?
a) Make
it easier and faster to get prescriptions
b)
Reduce the preventable errors made by healthcare providers
c)
Reduce the need for emergency medical care
d) All
of the above
2.
Electronic prescription systems (EPSs) offer huge potential benefits, but
several obstacles are slowing the adoption of these systems. Which of the
following is not one of those obstacles?
a) the
high start-up financial investment
b)
insufficient knowledge of the EPS concepts
c)
widespread EPS technology standardization
d)
resistance from healthcare providers
3. Which
is not one of the three dominant PC operating systems (OSs)?
a) Apple
b) Java
c) Linux
d)
Microsoft Windows
4.
Writing apps for handheld devices, such as smartphones, is __________.
a) easy
because only a few lines of code are needed
b) easy
because the devices have limited features
c)
difficult because of many different models and OSs
d) about
the same as writing apps for computers.
5. The
mobile computing and commerce environment relies on two basic approaches to
Internet connectivity: short range
wireless technologies such as __________ and longer range telecommunications
technologies such as __________.
a)
Wi-Fi; WiMAX
b)
WiMAX; 4G
c) 3G;
4G
d) 4G;
Wi-Fi
6. End
users can access a WLAN with their laptops, desktops, or PDAs by adding a(n)
__________.
a) 4G
network
b)
Internet protocol
c)
access point
d)
wireless network card
7. Which
of the following is not a characteristic of Wi-Fi?
a) Most
laptops today rely on Wi-Fi technology that require being in range of at least
one satellite.
b) Wi-Fi
performance decreases roughly significantly as distance increases at constant
radiation levels.
c) Wi-Fi
has fairly high power-consumption compared to some other standards.
d) Wi-Fi
is used to support business and compliance requirements, such as the Mine
Improvement and New Emergency Response (MINER) Act passed by the U.S. Congress.
8. Many
financial service handhelds send SMS texts using __________, which work like
telephone numbers, except that they are 5 or 6 characters long and easier to
remember.
a)
mobile PINs
b)
packets
c) short
codes
d)
biometrics
9. The
__________ is expected to emerge as the predominant market for mobile banking
services done via cell phones or other mobile device.
a)
Asia-Pacific region
b)
European Union (EU)
c)
United States (US)
d)
United Kingdom (UK)
10.
Which of the following is not one of the threats to mobile banking?
a)
cloning
b)
phishing
c) lost
or stolen phones
d) SMS
11.
Duplicating or __________ the Electronic
Serial Number (ESM) of a cell phone and using it in second phone allows the
perpetrator to have calls and other transactions fraudulently billed to the
original phone.
a)
cloning
b)
phishing
c)
smishing
d) vishing
12. One
innovative payment systems uses an iPhone app called __________, in which two
individuals can transfer money to each other simply by tapping their phones
together.
a) bump
b) tap
c) QR
d) knock
13. An
advantage of an __________, which is a piece of software, is that it that
stores an online shopper’s credit card numbers and other personal information
so that the shopper does not have to reenter that information for every online
purchase.
a)
e-phone
b)
e-card
c)
e-reader
d) e-wallet
14.
Mobile commerce in __________ is growing exponentially and now represents the
largest amount of m-commerce sales in the world.
a)
Europe
b) Japan
c)
developing countries
d) India
15. In Japan, wireless shopping is popular
with busy single parents, executives, and teenagers, who are doing __________
percent of their e-commerce shopping from cell phones.
a) almost 25
b) up to 33
c) up to 50
d) over 80
16.
According to the Daiwa Institute of Research, __________ account(s) for most of
the purchases that are done on mobile phones, if the users are on
flat-fee-based service.
a)
entertainment
b)
impulse shopping
c)
travel
d)
sports
17. The
__________ continues to be a leader in making digital music, movies and
podcasts available to consumers for a fee.
a)
iTunes Store
b)
Amazon.com
c) Fox
Mobile
d)
Grooveshark.com
18.
Belgian Godiva Chocolatier is recognized worldwide as the leader in fine
chocolates. The Godiva Mobile app
integrates Godiva's best selling products with the address book on a BlackBerry
smartphone. Why is this integration a good strategic move for Godiva?
a)
Consumers can purchase products by simply scrolling and clicking.
b)
Godiva chocolates and other products are usually bought as a gift rather than
for oneself.
c)
Address book integration allows users to ship with just a few clicks.
d) All
of the above
19. Why
did Ericsson, Motorola, Nokia, and Siemens establish the Mobile Games
Interoperability Forum (MGIF) that defined a range of technical standards?
a) To
create a competitive advantage by running mobile games on proprietary networks
b) To
make it possible to deploy mobile games across multi-game servers and wireless
networks, and over different mobile devices
c) To
compete against Microsoft in the mobile game market
d) To
develop games that ran on slower speed networks
20.
Primary forces that are driving the growth of the mobile market are __________
and __________.
a)
virtual communities; Wi-Fi
b) air
travel; hotels
c)
Skype; banking
d)
mobile social media; gaming handhelds
21.
__________ is user-specific advertising that is location-sensitive and used to
inform potential buyers about shops, malls, entertainment, and restaurants
close to where they are based on the __________ in their cell phones.
a)
Mobile marketing; SMS
b)
Wireless marketing; cookies
c)
Targeted advertising; GPS
d)
Targeted advertising; router
22.
__________ handhelds are a special technology that involves computer-generated
images superimposed on pictures of real things and can be used by advertisers
in several ways.
a)
Augmented reality
b)
Foursquare
c) WAP
d) Skype
23.
Yahoo Mobile and iGoogle are__________ which are customer channels optimized
for mobility and that aggregate content and services for mobile users.
a)
search engines
b)
browsers
c)
mobile portals
d)
wireless apps
24.
Characteristics of voice portals include each of the following except:
a) Many
organizations use voice portals to replace or supplement help desks and reduce
costs.
b) Voice
portals are used extensively by airlines enabling travelers to make
reservations, find flight status, and more.
c) Voice
portals are Web sites because they are accessed through a browser.
d) A
benefit for Internet marketers is that voice portals can help businesses find
new customers.
25. The
underlying technologies needed for location-based commerce and services are
__________ and __________.
a) GPS;
GIS
b) TPS;
laptops
c)
portals; servers
d)
social networks; sensors
26. A global positioning system (GPS) is a
wireless system that uses __________ to determine where the GPS device is
located anywhere on the earth.
a) GIS
b) portals
c) satellites
d) servers
27.
Engineers can find the location of any receiving station to within 50 feet by
__________, using the distance from a GPS to three satellites to make the computation.
a)
latitude
b)
longitude
c) triangulation
d)
altitude
28. GPS
software computes the latitude and longitude of the receiver. This process is called __________.
a)
decoding
b) geocoding
c)
receiving
d)
geocomputing
29.
Characteristics of NextBus include all of the following except:
a) The
system knows exactly where buses are, but not individuals, which protects the
person’s privacy.
b) San
Francisco bus riders carrying a smartphone or similar device can quickly find
out when a bus is likely to arrive at a particular bus stop.
c) The
system tracks public transportation buses in real time.
d) The
core of the NextBus system is a GPS satellite that can tell the NextBus
information center where a bus is at any given time.
30. The
location provided by GPS is expressed in terms of __________.
a)
geocodes
b)
digital maps
c)
latitude and longitude
d) data
visualization
31. Data
acquired by a GPS is inserted into a digital map, which is known as a
__________, to identify a specific place or address.
a)
geographical information system (GIS)
b) data
visualization
c)
mapinfo
d) mobile positioning center (MPC)
32. GPS
is supported by __________ U.S. government satellites, plus three backup
satellites, that are shared worldwide.
a) 12
b) 24
c) 180
d) 360
33. Why
are leading organizations developing marketing and sales strategies built on
connecting with their customers via mobile devices?
a)
Because mobile transactions are now secure and protected against fraud.
b) To
remain competitive with the vast majority of organizations that have developed
plans for mobile customer service and support.
c)
Because customers want to be connected to all aspects of their lives via their
mobiles.
d) All
of the above
34.
Traditional POS technology involves a computerized cash register connected to a
server via __________.
a) Wi-Fi
b) WiMAX
c) a WAP
d) a
wired LAN
35. What
is a disadvantage of traditional POS technology?
a)
Stations are fixed and require customers to bring their merchandise to a
specific location.
b) They
expedite checkout for those customers paying with credit card.
c) The
processing is slow creating long lines of customers.
d) The
technology is undependable.
36.
Benefits of mobile POS stations include each of the following except:
a)
Mobile POS stations can be setup as needed by using handheld computers,
scanners and printers.
b) The
stations are low cost and do not require employee training.
c)
During periods of high volume, employees can setup temporary mobile check out
stations capable of scanning merchandise bar codes, processing credit card
payments, and printing receipts.
d)
Employees can walk through a fixed station line offering to expedite checkout
for those customers paying with credit card.
37. Ways
in which the use of mobile devices in inventory management improves business
performance include all of the following except:
a)
Eliminates inventory out-of-stock situations.
b)
Retailers can record merchandise when it enters the store, where it is stored,
and when it is moved to the floor.
c)
Delivery drivers can enter invoices and other shipping data into the store’s
database at the point of delivery.
d) The
cumbersome process of changing prices on in-store merchandise is easier.
38. For
the 2010 census, the U.S. the government allocated $3 billion for handhelds to
improve the interviewer’s performance in the field. What was the result?
a) The
program was a success because it saved taxpayers over $3 billion.
b) The
program reduced the cost of the census about $1 billion.
c) The
program worked, but did not significantly reduce costs.
d) The
program was a failure and had to be delayed to the 2020 census.
39. In
the large software suites, such as Siebel’s CRM, the two CRM functions that
have attracted the most interest are __________ and __________.
a) sales force automation; field service
b)
collaboration; supply chain management
c)
inventory management; mobile POS
d) job
dispatch; messaging
40.
Sales teams at Adidas America use Blackberry’s Enterprise Solution and PDAs to
check inventory levels from anywhere in real time, which improves sales and
service. This is an example of how __________ can improve operational
performance.
a)
inventory management
b)
mobile supply chain management (MSCM)
c)
mobile customer relationship management (MCRM)
d) a
sales portal
41.
Applying mobile computing to __________ may have strategic implications by
shortening cycle time, reducing delays, and improving supplier and customer
relationships. Such solutions enable organizations to proactively adjust plans
or shift resources.
a)
operations
b) job
dispatch
c)
supply chains
d) sales
42. By
enabling sales force employees to type orders or queries directly into
__________ systems while at a client’s site, companies can reduce clerical
mistakes and improve supply chain operations.
a) ERP
b) RFID
c) CRM
d) JIT
43.
__________ extends the reach of CRM—both inside and outside the company—and to
both employees and business partners on a 24/7 basis, to any place where
recipients are located.
a)
Mobile CRM
b) ERP
c)
Mobile SCM
d) CAT
44. A
__________ device allows improved response with reduced resources, real-time
tracking of work orders, increased dispatcher efficiency, and a reduction in
administrative work.
a)
mobile POS
b)
inventory management
c) job
dispatching
d) SCM
45. Poor program management, poor contract
estimate and hardware and software delays contributed to the mobile app failure
of __________.
a)
Salesforce.com’s App Exchange
b) the
U.S. Census Bureau
c)
Blackberry’s Enterprise Solution
d) All
of the above
True/False
46.
Mobile computing has changed dramatically since 2008 as portable devices that
connect wirelessly to the Internet became lighter, smaller, thinner, and much
more powerful.
47. New
categories of handhelds such as e-readers--Amazon’s Kindle and Apple’s iPad -
have not been rapidly adopted.
48.
Blackberry OS, made by Research in Motion, is currently the dominant smartphone
OS in the U.S. and number two globally.
49.
Companies need to develop Web sites and apps specifically for mobile OSs
because consumers expect to access Web sites from their smartphones and other
devices and are frustrated by companies that do not support their devices.
50. The
mobile computing and commerce environment relies on two basic approaches to
Internet connectivity: short range wireless technologies such as 3G and longer
range telecommunications technologies such as 4G.
51.
Wi-Fi has fairly high power-consumption compared to some other standards such
as Bluetooth.
52.
Several mining companies in Europe installed hundreds of Wi-Fi hotspots in
their coal mines. Information from drills and trucks is transmitted wirelessly
to the control center, which increases both productivity and safety.
53.
Duplicating the Electronic Serial Number (ESM) of one phone and using it in
second phone -the clone is referred to as phishing. This allows the perpetrator to have calls and
other transactions billed to the original phone.
54. As
interest in mobile commerce grows, there is a greater demand for innovative
payment systems that make transactions from smartphones and other mobile
devices convenient, safe, and secure.
55. Many
of the new m-wallet products are safe and secure because confidential
information in a user’s wallet is stored on the mobile device.
56.
Mobile commerce in Japan is growing exponentially and now represents the
largest amount of m-commerce sales in the world.
57. Location-based commerce (l-commerce)
refers to the delivery of advertisements, products, or services to customers
whose locations can be identified at a given time. L-commerce is beneficial to
both consumers and businesses.
58.
Greater adoption of mobile apps will change the way that organizations deal
with both internal and external customer service and support. Therefore, most organizations have developed
plans for mobile customer service and support for competitive advantage.
59. Long
lines frustrate customers. Some studies
show that at least one in 100 customers will abandon a long line, leaving the
store without completing a purchase.
60. The
cumbersome process of changing prices on in-store merchandise is made easier
using mobile devices. Employees can walk
the aisles of a store, scanning merchandise and checking the posted price
against the price in the store’s UPC database.
Short
Answer
61.
Mobility started when computers became __________.
62. The
iOS, Android and Palm operating systems are all based on modifications of the
__________ OS.
63. In a
typical wireless LAN configuration,
a transmitter with an antenna, called a __________ connects to a wired LAN from
a fixed location or to satellite dishes that provide an Internet connection.
64.
__________ is generally defined as carrying out banking transactions and other
related activities via mobile devices.
65. Many
financial service handhelds make use of __________ that are 5 or 6 characters
long for sending SMS texts.
66.
__________ is a mobile banking security risk because by duplicating the
Electronic Serial Number (ESM) of one phone and using it in second phone, any
calls or transactions are billed to the original phone.
67.
__________ is the use of deceptive e-mail or other communication to trick the
receiver into revealing confidential information, such as account numbers,
passwords, or other identifying information
68.
__________ equipment identifies
the location of the mobile device either through GPS or by locating the nearest
base station. The information is sent to the mobile positioning center.
69. A
__________ is a wireless system that uses satellites to determine where the
device is located anywhere on the earth.
70.
During periods of high volume, __________ stations can be setup by using
handheld computers, scanners and printers and that are capable of processing
credit card payments and printing receipts.
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