BUS 402 Week 5 Discussion Questions - Strayer

BUS 402 Week 5 Discussion Questions - Strayer

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Week 5 DQ 1

Guerrilla Marketing

Please respond to the following:

•           From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

•           Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Week 5 DQ 2

Advertising and Promotion

Please respond to the following:

•           From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.

•           Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.